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Visual Branding and Design
Brand Identity • Visual Systems • Digital Design • Creative Direction
My process blends strategy and creativity.
Location
Memphis, TN | Globally
Role
Brand Designer, Creative Director, Visual Strategist
Date
2023-Present
Additional Information:
Full brand identity development
Logo refinement + visual systems
Color palettes + typography selection
Program branding for youth initiatives
Social media + promotional graphics
Website + app visual asset creation
Resume + document design
Course + digital product visuals
Visual branding is where I bring clarity, storytelling, and design together to create identities that feel intentional and unforgettable. My work focuses on building visual systems that are clean, modern, and aligned with the heart of each client’s mission — whether it’s a youth program, a personal brand, or a full digital platform.
My process blends strategy and creativity. I start by understanding the brand’s purpose and audience, then develop concepts that translate that identity into color, shape, typography, and layout. From there, I refine the visuals into a cohesive system that works across websites, social media, print, and digital products.
This section also includes a screen recording walkthrough of my most recent project with Kesha Cook LLC — Vocal Lesson App (launching soon!). I built the full course structure, designed the visuals, and integrated everything into her website. The recording shows the full user experience and the design decisions behind it.
I’ve also added past resumes I’ve designed, showcasing my ability to structure information visually, create clean layouts, and build professional documents that reflect each client’s personality and goals.
My visual branding work is rooted in clarity, intention, and emotional connection — helping clients show up with confidence and consistency across every platform.
